Six Social Media Trends B2B Marketers Need to Know for 2024
Social media trends are always changing, especially year after year for B2B marketers. In a recent post from WTWH Media, they break down six social media trends that you need to know about for 2024. In this blog, we will be taking a look at each trend and why you...
4 Trades That Are Crucial to the Construction Industry
Today we have a guest blog post on behalf of WIA (Welding Industries of Australia) on four trades that are crucial for the construction industry. Whether you live in a small town or a large city, you rely on the construction industry to provide infrastructure. From...
Why You Shouldn’t Turn Comments Off
By Kylie Stanley, PR Technician Social media is a valuable source for brands to hear feedback from customers, listen to concerns and engage with their followers. As a brand you might feel that turning off comments can help to...
Solar Eclipse Celebrations in Cleveland
Something big is coming to our city in Cleveland… It’s the solar eclipse! On Monday, April 8, the Great American Eclipse will be taking place throughout the Midwest region of the USA. The path of totality lies within Cleveland which means we will receive nearly...
World Plumbing Day
March 11th is set aside each year to spread awareness of the importance of plumbing and plumbers. At Sonnhalter, we have a great appreciation for plumbers and the work that they do. Today, we will be sharing some plumbing facts to promote the practice and why it’s...
Unleashing the Power of Diverse Minds
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. ...
48,034 Attendees, 1,875 Exhibitors and My First AHR Expo
By Kylie Stanley, PR Technician When I attended PHCC Connect back in October, I thought it was a crowded show, but how I was proven wrong at AHR Expo. AHR Expo brings together manufacturers and suppliers of all sizes and specialties to share ideas and showcase the...
Market Intelligence: Data-Driven Profit Growth
By: Insight2Profit It should come as no surprise that data enables us to minimize risk and make more effective business decisions. Where does that data come from, though, and how is it interpreted? Market intelligence, the process of collecting, analyzing, and...
The Basics of UTM Codes
By Kaylee Lauriel, PR Intern The future of digital marketing is here, and it goes by UTM Codes. UTM codes, or Urchin Tracking Module, are snippets of code attached to the end of a URL and are used to pinpoint specific source of traffic to a website. Using these codes...
Why You Should Use Sponsored Campaigns
By Kylie Stanley, PR Technician It’s important to understand the competitive landscape that’s on social media and how every brand is competing against each other. This battle can make it difficult to reach your target audience and to drive sales or brand awareness...